Door Hanger Marketing - The Pros & Cons That You Must Know

As any business owner or marketing guru will tell you, the most important part of your business is attracting the customer to your particular product or service. After all, without customers, you have no business. If you’re looking for an innovative way to get your message out to the public, door hanger marketing is a very cost effective and relatively simple advertising tool to target and drive traffic your way. As with any marketing strategy, there are ups and downs to this type of advertising. First, let’s take a look at the positive side.

Door Hanger Marketing Pros:

1. Cheap and Easy to Distribute - Door hanger marketing is one of the cheapest ways to get your message across. Compared to other types of advertising such as pay per click internet ads or newspaper ads, door hangers are a real bargain that pack a high value, and as with most printed material, the more you print, the cheaper they are per piece. All you have to do now is get them on the doors of your customers. Again, this is cheap and easy. You can either enlist volunteers, local kids willing to help, or even family members and friends to place them on doorknobs throughout your neighborhood, or simply walk or drive yourself

2. Alternative to Junk Mail –  As previously mentioned, door hanger marketing is a unique alternative to conventional advertising. Most people will come home, check their mail and toss the junk into the garbage. As they approach their front door, there is your door hanger, separate from all other communication. Since it has to be physically removed from the door, more people are likely to read it, and you have just targeted another potential customer

3. Localized Advertising – Whether it’s small business you are advertising, or a nationwide campaign, with door hanger marketing you can target potential customers in a particular area, perhaps as a test run for a larger campaign or expanded business area. Either way, your message gets out to the people you choose instead of wasting money on advertising that will never be seen

Very often, the same points that are considered pros are also considered cons in some situations.

Door hanger Marketing Cons :

1. Limited Distribution – Although door hanger marketing is an excellent way to advertise locally, if you want to get the word out on a much larger scale, such as your whole city, state, or even region, it is not the most effective tool to use. It can become much too expensive and tedious.

2. Small Scale Advertising – When considering a mass audience, door hanger marketing will not produce a reaction from large numbers of people, as a poster or media advertising campaign is capable of. Door hangers are targeted at particular people, households, or buildings. Even though word of mouth can be a very powerful tool, if you’re targeting a mass audience, you will not get a lot of exposure using door hangers.

3. Only One Design Per Campaign – Door hangers are usually only effective once per campaign. If a customer sees the same hanger over and over, he or she may start to consider it junk mail, so it’s a good idea to change the design of your door hanger every so often to keep it fresh